(495) 223-35-40(812) 325-93-09 Moscow and Saint-Petersburg
Advancing of sites or how to promote a site. Main principles and rulesMost often visitors come on web sites using search systems. Competent advancement of sites is capable to raise their attendance considerably. We know how to promote a site of your company, using only "white" methods. Each 100-th site of those you find in the first ten positions of issure lists of Russian-speaking search systems, is optimized and advanced by our company.
We first put ourselves a challenge, even detrimenting the profit of our company, — to make the maximal contribution to quality of searching the necessary information and convenience of using the sites found. We believe that absence of them makes creation of sites senseless.
At the moment a number of large promotional companies are occupied in advancement of sites in search systems, operating in a complex. Otherwise, even if the site is found on the Internet, it is absolutely inconvenient and unattractive for users. Even having been found in the first ten such site is useless and does not make profit.
The quantity of Internet users, the volume of web traffic increase in some times every year. The Global Network is becoming convenient and productive tool for searching the necessary information. Advertising on the Internet and search promotion of sites are becoming the most effective and reliable means for development of business. Electronic resources are modern alternative to printed mass-media, as the Internet means not only convenience of communications, but also all advertising mass-media, and whole the World.
"If you are not presented on the Internet, you are not presented in business" (Bill Gates). By the means of a web site thousand users of the Network can learn about you simultaneously. However, having ordered only creation of a site, you cannot become successful. You can acquaint visitors with the site and outstrip competitors using Russian-speaking search systems promotion. Our company knows how to promote a site in the largest search systems of a RuNet and for this purpose can carry on a complex of necessary actions.
Complex works over a site allow to reach the results planned. Only a large company with a solid portfolio can have enough force to perform promotion of sites and other works up to the mark qualities and with optimum expenses.
Our company authoritatively declares, that if promotional company has less than 30 person of employees and less than 100 executed projects, most likely it has not enough resources and experience for qualitative work.
Conclusion: at the first stage it is very important to understand principles of promotion and to choose the reliable company.
Site promotion and search optimizationIn our company search systems advancing of sites is a complex of works which includes search optimization to users retrieval requests. Success of site promotion depends directly on the quality of the optimization as a whole. Skilled experts of our company know how to advance your site most effectively: we apply effective and legal methods which in a complex allow to provide the necessary effect.
The basis of site optimization is creation of the content corresponding search inquiries as much as possible. For effective site promotion, it is necessary to adapt the site pages to search systems by increasing the relevance and to update the thematic content regularly. For successful development of business it is important to create the content corresponding the inquiries of users, but also directed to saling.
How should it be done?
Firstly search optimization of sites begins that for each word chosen for promotion the semantic kernel is created, it means that various combinations and forms of the keyword (so-called high- and low-frequency inquiries) are selected.
The keyword is a word or a word-combinations having the direct attitude to the subjects of the site and effective from the point of view of relevance. The relevance is the degree of conformity of the content of the site to the inquiries of users. You can learn in detail how an effective site promotion and optimization of its contents to the certain inquiries is making.
Secondly texts are created. The texts are corresponding the search machines requirements of relevance. It means that the chosen keywords are placed in the certain percentage parity to other text, in the certain grammatic forms, in the certain places of the text. This technology refers to SEO-copyrighting — the abbreviation is deciphered as Search Engines Optimization, that is optimization to the search systems.
Excepting observance of technical requirements, it is important that promotion of a site is carried out using unique and interesting to the user texts. It will improve the usability — the convenience of using of the site — and will allow to convert users in buyers better, that makes the profit for the company and for the owner of the site.
Thirdly keywords and the unique texts containing the selected word-combinations, are definitely placed on the page of the web site:
Because of the constantly changing algorithms of work of search systems, the optimisation tactics change, therefore it is inexpedient to specify the technical aspects of the organisation of the whole process.
Despite the seeming simplicity, an independent promotion of a site and optimisation to search systems conceals a number of essential complexities: it is easy enough to select a semantic kernel by means of special service of Yandex or Rambler, but only professionals have the nessesary force to carry on a competent search optimisation of sites.
The basic mistake of optimizators is that in a pursuit of fast result the main emphasis are placed on the most popular requests. The inaccuracy of such actions is obvious, as search advancement of sites on high-frequency words (a set of sites struggles for hit in the first ten for these words) demands long and careful work, and as you have understood, these requests do not make profit.
For the search system machines the variant of the spelling of a word, its grammatical form are very important. The placing of a word in various parts of text is important too. Achieving essential results of site promotion in the first month of advancement is possible only using various forms of spelling of keywords advanced and low-frequency requests.
Conclusion: being guided by certain rules, it is necessary to define the list of advanced words and to carry on the site optimisation by them.
SEO-copywriting and contextual filling of sitesFor the purpose of achieving the greatest objectivity of results of their work search systems place emphasis on author's, original texts on sites. Therefore realization of such works like SEO-copywriting becomes more and more demanded.
Former methods (such as links) lose their important role in the promotion of sites. Now the emphasis is more and more placed on the unique contextual filling meeting the requests of users. It means that it has become impossible to advance sites by homebrew ways!
Skilled SEO-copywriters write for sites texts optimized to the certain algorithms of search systems and at the same time clear to users. One of the basic requirements means using the promotion keywords in the text.
The texts written according to the certain rules will make the content of a site with its homepage. Also SEO promotion affects "title", "description" and other metategs. In addition unique texts can be used for registration in catalogues and an exchange of articles with thematic sites. SEO-copywriting allows to improve usability of a site.
The basic rules of SEO-copywriting:
The "PROMOTION"company was one of the first in St.-Petersburg who formed a department of copywriting owing to which work the promotion of sites reached the new level of quality! Now it is the largest department of our company, more than 50 person work there.
Also it is necessary to remember, that all English-speaking search systems focuses mainly on the text content of a site, the same should be expected on the Runet. At the moment SEO-optimization of sites is the basis of their successful promotion in search systems.
Certainly, you should not be afraid that the text will not be pleased. Firstly, we have enough experience. Secondly, the texts are written according to the requirements specification coordinated with you by a project-manager, and such moments as depth of informing, the target audience, the style of a statement, structure, etc will be taken into account. Thirdly, all texts pass a stage of the coordination with the customer and he/she can order to correct semantic defects.
Conclusion: decide whether you will use SEO-copywriting, the unique modern technology of search promotion.
Site promotoin: rise in the search systems loyalty by setting sites on a cuspy management systemThe ordered site promotion will be effective if you take care of a choice of your domain name, a hosting and a management system. Using a bad or improper content management system (CMS) can negatively affect your site ranging in search systems. In the "PROMOTION" company the special content management system adapted to the tasks of site promotion was devised.
Using of the special system makes possible not only to promote a site successfully, but manage its contents afterwards too. Any person without special knowledge can administrate a site settled on this content management system. Intuitively clear interface of the management system enables to add new sections, pages and to edit the existing parts easy.
Also search promotion of sites will be effective in case of a choice of the suitable hosting company and the optimum tariff. The qualitative hosting is necessary for installation of the required software and accommodation of all files of a site on a server. The hosting is necessary for putting the information on the Internet and for organizations of round-the-clock access of innumerable Internet users.
Our company has all necessary for development and qualitative optimization the of websites. Addressing to our company, you trust the site to skilled experts that guarantees peak efficiency of using of the means invested. We are ready not only to carry on the optimization of the site, but also to carry on a high-grade advertising company. Beside the SEO-optimization, promotion of sites or certain brands on the Internet can include placing a qualitative media advertising which raises recognition and popularity of brands in short enough terms.
Competent SEO-promotion of sites in aggregate with other advertising methods, such as placing banners or contextual advertising, allows to receive the necessary effect in shorter terms. The positions of a site promoted does not increase instantly. Only dilettants can promise fast results. Than is why using additional advertising methods is favourable in the beginning of the promotion. In case of an sufficient company budget an additional advertising will not be superfluous during longer term too.
Outer advancing of sites: how to promote a site by qualitative links?One of the factors determinative for the success of web resources, is external links leading to sites. Therefore the problem of site advancing is usually solved by one or enother method of outer promotion. And certainly it is impossible to forget about quality and uniqueness of the site content.
Not so long ago all web-masters interested in rising of the attendance of sites used link exchange actively. For this purpose various catalogues of links were made, it was possible to agree about an exchange or simply to buy the link to the site on a popular web site.
However search systems more and more attend to "the quality" instead of the quantity of links, and also they try to struggle against the link purchase. For example, the Yandex began dropping the posinions of sites promoted by automatic link catalogues. It is important to have links on temaic sites not on "the trash catalogues". It is desirable that the links lead from text of authorship, not made by a randomizer.
To learn how to advance a site most effectively, it is necessary to understand the requirements of search systems. Your site can appear on the top lines of search systems in case of optimum conformity to search requests of users. Outer links to your site enable search system to define its importance. But even if your site satisfy the requirements various nuances can prevent site advancing.
There is article link ranging method, absolutely "legal" for search systems. At use of this method links leading to the site are placed specially created advertising text which contains retrieval request and answer the subject of the website.
The essence of the method is in creating unique texts about the company using SEO-copywriting techniques and placing this articles on other sites. The page with thematic article is optimized, there are links containing search requests in it. As a result there is a gradual growth of tIC and other parameters. The site does not break any rule of search machines, and the effect from qualitative link is enormous.
Conclusion: it is necessary to carry on the outer promotion of a site by 'white' methods and the success is guaranteed.
«The black list» and the ways of avoidiance of it. We offer to advance your site only by the «white» methodsOnly the promotion of sites satisfying established rules of search systems, can lead to palpable results and justify the means invested in creation and promotion of sites. Only a large, skilled company with enough resources has enough force to to advance a site competently. When the optimizators use the forbidden methods of promotion it can become the reason of site getting into the so-called «black list» or «ban».
This circumstance leads to a promptly falling of the site positions or the site is absolutely excluded from the issure list. Often we are addressed by the clients having falled victim to sanctions of search systems. Frequently customers even do not know, what was done to their site and why it has got into the «black list» (has been forbidden). Certainly we help these companies, but it needs considerable efforts. If there are serious violations the only way to restore the site is to buy a new domain name and to create a new site.
Our company offers you to advance a site on Yandex and other search systems exclusively by the «white» methods. We have the debugged technology for the site promotion, and all resources necessary for its realization. The technologies are changed and improved regularly, that enables to carry on the effective promotion of sites. We always go in some steps advance of others promotional companies that enables our clients to be in purshase and to get the maximal efficiancy on the investment.
We are going to consider some techniques by which your site can be negatively estimated by search systems and be dropped in positions. These methods can be used by dishonest cheapjack companies.
Competent site promotion is a compound complex of work. Observing the easy rules will help to escape getting into the «black list».
It is important:
Conclusion: if expecting a long-term effect of the site advancing it is important to organise a consistent with the search systems activity.
Creation of sites: a complete search promotion There is an effective way to attract a greater number of clients: creation and promotion of sites additional to the basic site of the company. Planning to create a site and considering it as an object of investment, you have an opportunity to achieve effective results of search promotion and the maximal efficiency from your investments. Do not forget that the variety of the site design and content is important.
On the site you can place the information about the company, a description of the activities, the list of the commodity and services, and also the corresponding price-lists. The large companies offers creation of websites for promotion of a target trademark or a brand. On such promo sites they place an advertising information for a trade mark or a brand promotion in the general style of the whole advertising campaign.
Creation of sites with e-shops will be useful both for emerging and experienced companies. The e-shop is one of sale channels. It has a structure of a parted catalogue of goods and placing an order is possible.
Creation of extra sites guarantees following advantages:
Experts of web marketing advice to deal with various promoter companies when creating and advancing sites. If creation and promotion of sites is carried out by different companies, you can estimate real results of the promotion, compare them and get the maximal efficiency from the competition arisen.
Pay attention: using development of extra sites as method of search promotion should not contradict main principles of search systems work, should be correct. For example, there are special versions of additional sites - so-called doorways, automatically leading a user to the basic site. But doorways are methods of the "black optimization" and consequently they are negatively estimated by the search systems. The "PROMOTION" company works exclusivelyby the "white" methods. Being guided by the basic purpose of the largest search sustems of the Ru-Net - taking the first positions to sites, which content most fully corresponds to the requirment of users, - we qualitatively advance not only the basic site, but the additional ones too.
Conclusion: if the financing is sufficient, ordering promotion by the basic and an one or number of additional sites would be a rational decision.
Media advertising as a way of effective promotion of brandsMedia advertising is a kind of the media advertising aimed at the maximal scope of the target audience of potential consumers and at increasing of recognition of the trade mark.
Usually the advertising medium is a banner with dynamic or static contents. The banner is placed on various advertising web areas which are visited by the target audience of the product advertised.
The following can be attributed to features of media advertising: carrying much greater scope of the audience and smaller efficiency from the point of view of ratio of the quantity of kleeks to the quantity of showings if compare with contextual advertising.
Media advertising has a number of conclusive advantages:
The way of media advertising work
Our experts place banners on 100 websites. Visitors of Ru-Net click on the banner, getting on your site and buy you production which they become interested in having seen your banner. It is very important to place a banner on maximal number of places.
An example of an advertising banner
Contextual advertising
In the standard value contextual advertising is advertising of a site which appears with a require of a user by the certain words or word combinations. As a rule, all large search systems place contextual advertising in specially allocated place of the web page.
Placing of contextual advertising on the Internet increases number of visits of a site dozens times. Besides, the efficiency of contextual advertising is those, that it enables to buy the first places in the issure list of search systems, though not in the basic search but in the specially allocated for contextual advertising place.
Negative side of contextual advertising:
Advantages of contextual advertising:
The «PROMOTION» company uses contextual advertising as one of search promotion methods. Carrying out promotion of a site, you can use contextual advertising or refuse this component.
Conclusion: it is necessary to use contextual advertising in a complex of services oà site promotion, especially at the initial stage and with a sufficient budget.
Checkup of sites and search optimization from the point of view of usability - is the key to accuracy and efficiency!Unfortunantly sometimes the owners of websites are disappointed in the services on promotion because of a low recoupment of investments. However not always the technical experts are guilty since not only search optimization and the position of a site in search system have the crucial importance for visitors, but usability has. A checkup of a site leaded in time helps to reveal and solve problems before they will exceed a critical limit and the site will become unprofitable.
The checkup of sites and search optimization promote increase in their attendance. During the checkup the reasons of low attendance of a site come to light and the list of measures on their elimination is made. During the checkup the site can be analyzed from the various points of view: technical audit, the analysis of the content of a site, control of usability, the analysis of the competitive environment and other kinds of the analysis.
In aggregate checkup and search optimization of a site allow to raise the overall performance of your website. A duly carrying out of checkup enables to direct the further means to the suitable development of website with a potential for a development. After the checkup an acceptance of the certain measures directed to the elimination of the defects revealed is possible. If the expenses of works with the existing site are great enough, creation and promotion of a new site is recommended. In the case at creation of new site the opportunity of its more effective promotion is pawned.
Checkup of a site - is its analysis done by experts both in a complex and from certain points of vew. In our company all the possible kinds of checkup are carried out.
Creation and promotion of sites, costIt is possible to try to promote a site independently, using our advices and numerous recommendations. However in our company the cost of advancement of sites enables many organisations to make decision to entrust the promotion of their websites to professionals.
In December, 2008 "PROMOTION" company made website for « the Union of orthodox deafs» absolutely free of charge.
07.12.2009 The recommendations of Yandex, or "Not all the links are useful"
The web search system Yandex has passed on to the new algorithm «Snejinsk» and after it in optimizators circles the “black” and “gray” methods of website advancing has begun to revive and intensify. On a lot of forums about commercial site promotion such guys share their's experiences: where to buy cheap links or how to make doorways for to have some time to make some money before Yandex ban this sites.
30.11.2009 “Snejinsk”
2009.11.17 Yandex introduced “Snejinsk” into the main searching. And judging by the general mood quite many are anxious of search results and some even hope for backoff.
